We came across a pretty interesting video the other day recently released by Caribbean startup Sailing Virgins. It shows gorgeous young men and women in perfect blue waters, learning how to sail. So we contacted founder James Kell to ask him a few questions. First, if you haven’t seen the trailer, check it below:
Nice video. What’s your ultimate aim here with Sailing Virgins?
[JK] My ultimate aim is to build a business that breaks people out of the humdrum daily grind. Even if they happily go back into it after a week with us. They just need to experience life, real raw honest beautiful life, for a week. This changes perspective. It’s healthy.
What do people who spend a week with you come out with?
They come out of the week with new friends, someone they flirted with/kissed/had sex with/are in love with, with a new habits of meditation, 7-minute workout, drinking green tea and pre-dinner appreciation. Oh, and they know how to sail.
Is the sailing part just a by-product?
Yes and no. They will see sailing for what it is: a conduit to the best things in life. To nature. To connection with others. To music. To health. To being alive and being conscious of this. They see that sailing is not an end in itself.
Why, don’t you like sailing?
Sailing, on its own, can be fun but can also be cold, wet and droll. This is fine as while it may be all these things, it is the platform on which so many other things are built. The most important things in life. Try to give me another activity like sailing that can do this. Hiking is one, but what about granny who can’t walk anymore? She can always come on a boat. You can drive granny to the campsite, but you’re not harnessing nature driving to a campsite are you. Skiing may be one, but again, some of you may want to ski, others may not. When it comes to sailing, even if you don’t want to do the sailing, you’re still a part of the sailing. If you want to just bake in the sun all day and read a book, if you’re on a boat sailing somewhere you are still sailing.
OK, so you see sailing as a platform to the best things in life, right?
Exactly. This is our higher purpose here. We believe there is this irony with social media, where people are actually becoming less social. We didn’t think this up, we’re just another witness to it. Spending a week on a boat together really helps reconnect. Get those board games out. Play cards. Drink wine. Get a guitar. Laugh. That’s what life is about.
Awesome. How can we get involved?!
Head over to sailingvirgins.com and find out a course that is available. Bring a friend if you want to or just come alone, it’s all good. If you’ve never sailed before just choose the beginner “Awesome Crew” course. They are all one week, around $2,500 per person all-inclusive, and run year-round in the Caribbean.