Traditional sales are old tactics used by people before the advent of internet and technology. Social sales are a new strategy that is widely used across the globe like telemarketing.
Traditional and social sales strategies:
People used traditional sales strategies before the advent of technology. Now business owners are changing their minds and trying new social sales strategies for their business growth. The traditional sale is based on old selling tactics like printing pamphlets, making phone calls and publishing advertise on newspaper. Social sales include sales on social media sites like Facebook, twitter, LinkedIn or by using technology like emails by using the internet. Laptops and cell phones are two biggest tools which bring change in the traditional sales strategies. Many business owners are now connected with their customers and employees through cell phones and laptops because this is very effective, easiest and cheap way to stay connected.
How to pick a fresh strategy for sales:
To find the best strategy, we need to read the mind of our buyers. To keep your sales strategy fresh you must know your market and competitors. The difference that you show to your customers must be better than your competitors and it only happens if you use social sales strategies to promote your business. One strategy is to empower your employees with laptops and cell phones so they can reach the customers on social media easily. You have to trust your sales team and try to motivate them, give them rewards if they close a deal. Social media has now been used for marketing purpose by many organizations. Companies have their own websites but also they have Facebook, twitter and LinkedIn pages for their business promotion. People mostly attract towards those organization, which have active social media appearance.
How to grow your business:
Business owners must adopt new sales strategy to attract masses. Social media, telemarketing, and email marketing are new prospects of business growth. Nowadays, almost all the big restaurants, shopping malls, schools and famous public places have a website and social media appearance. Social media bring the sales to the next level, where it is easy for the buyer to meet the seller online and know all about the history of their company. Most of the Restaurants have yelp appearance that increases their views and online orders. Not only have that, the restaurant also got reviews from their customers. Those reviews show the satisfaction level of the customer. Social media sites also help people to keep in touch with their customers.
Why social media is effective for sales:
Many business owners use social media strategy to boost their sales by advertising their services on social media. Those services or product will get exposure on social media, where company eventually knows whether their product or service is liked by their customers or not. Traditional sales strategies are now obsolete. Phone banking is still in use and it is very effective but social media sales are now considered as “The sales strategy of the current era”. More and more people are now connected to each other by social media sites and it is easy for the companies to showcase their product on social media to increase their sales.
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